A New Program. A Big Success.
Friday, October 17, 2008
getsugar recently teamed up with Kiss 108 to offer local businesses a powerful new way to promote themselves and drive immediate sales and traffic. The idea is to give exposure to Kiss 108's audience (which is the number 1 radio audience for women) and getsugar's audience, in a targeted and cost effective way. LuxLash tried the program starting in September and were very pleased with the results. We want to thank Suzanne, Wendy and Shawnie at LuxLash for giving it a try, creating a fantastic offer and working hard to make it a success.
Here's how the program works. getsugar helped LuxLash create a strong offer. In this case, they did half off their lash extension service. So women could buy the fabulous LuxLash lash extension service for $147.50 through getsugar or half off the walk-in price of $295 (see offer). This offer was then the sponsor of the entertainment report on the Matty in the Morning show which is the number one show in it's slot and with women. Billy Costa did terrific live reads about the offer each day for a week. In addition, there was a heavy rotation of Sweet Spot banners and streaming commercials on Kiss108.com. getsugar promoted the offer through a Dedicated email, 2 Tuesday emails, Monday emails and homepage placement. All of this drove traffic to the offer landing page where women could learn more about LuxLash and purchase.
So, how did we do? We sold 24 services for more than $3,500. Even better, LuxLash brought in new clients who they then had the chance to convert to regulars. So, they received terrific exposure to women through Kiss 108 and getsugar, drove immediate sales, and can now upsell. In addition, LuxLash paid for the program using their own gift certificates. So not only does this save them cash, it also means that when getsugar sells these gift certificates to our subscribers, even more women will be coming into LuxLash to redeem, which is more traffic, more new customers and more additional sales above the face value of the gift certificates being redeemed.