Local Online Advertising To Increase 50% In 2008
Tuesday, June 3, 2008
In a recently published report, local media research firm Borrell Associates projects a 50% increase in local online ad spending in 2008. Their research shows that small and medium sized firms are reducing their off-line spends and focusing more or all of their dollars on local online (link to Mediapost article).
It makes sense to us here at getsugar. Over the past few months we have seen a marked increase in the number of inquiries and interest in getsugar from past and new advertisers. Anecdotally, we are also hearing more advertisers telling us they are reducing their print buys and looking to do more things online.