New Client: Barbershop Lounge
Tuesday, May 20, 2008
We started working today with a new client, Barbershop Lounge (245 Newbury Street www.barbershoplounge.com). They have a cool concept which is a place where men can go to get services they would normally have to go to a salon or spa to receive. So, men can not only get their haircut, they can get a hot shave, a massage, pedicure, manicure, facial, show shine and other services. The space is very male friendly and meant to put a guy at ease. Plus it has a plasma TV, pool table and coffee bar.
Bruce Miller, one of the owners of Barbershop Lounge, contacted us because his trainer Justin Budovsky (thanks Justin!) has run several personal training offers through getsugar. Bruce thought that reaching women might be a good way to reach men. It's counter-intuitive and none of us were sure how it would work, but we all thought it worth a try. Bruce and Judy Fogarty, the General Manager, put together a great first offer - a 60 minute mens facial which normally costs $85 and sold it to getsugar women for $42.50. We launched the offer today and have had really nice sales (see offer and buy). Next up is a Father's Day special offer scheduled for Thursday June 5