Email Marketing More Effective Than Search and Display
Thursday, January 24, 2008
A new study was published by Datran Media that echoes previous marketing studies. Eight out of ten marketers rated email marketing ahead of search and display. 82% of marketers said they planned to increase their email marketing budget. And the ROI on email marketing was $45.65 for every doallr spent, which was twice that of search and display.
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