A new client | Premier Dental Care
Monday, November 5, 2007
Dr. Jinous Hassanein, owner of Premier Dental Care, contacted us because her friend, Michael Albor, owner of The Loft Salon and Day Spa, recommended getsugar (thank you Michael!). We talked about her practice and her goal of bringing in new clients. We also talked about her marketing to date and what has worked for her and her colleagues. We have never worked with a medical practice before, but I thought there could be a good match given the getsugar audience and what Dr. Hassanein has done with her practice.
One part of her marketing that impressed me was her attention to the design of the office. She spent considerable time and money building out a very inviting space which looks like a great place to visit and work.
She had run a complimentary teeth whitening offer before (free teeth whitening take home kit with a full fee exam, cleaning and full mouth x-rays - a $300 value) using direct mail, so we tried the same offer, but using getsugar email banners. I like how the banner came out (link to email) and think they looked strong and eye catching at the top of the Monday emails where we placed them. I am looking forward to seeing the results. And if anyone is looking for a new dentist, call Premier Dental Care in Watertown at 617 923 8100!