Myre Studio Parties
Thursday, November 8, 2007
Myre has come up with a really fun idea to introduce more women to their couture line. Women can host a Studio Party at the Myre Studio. Myre will have complimentary wine and treats. The guests meet Jess Meyer and her team, hear about the inspiration for her desgins and then see how her couture pieces are made. Even better, women can pick out a design silhouette - like a jacket, dress, top, pant or skirt - then choose a vintage fabric from their large fabric library, and be measured to ensure a great fit. Myre then produces the unique piece. And, all purchases are at 20% below retail prices. The Host also receives a complimentary piece with a value up to $250. Myre also makes it clear that the Host and guests are under absolutely no obligation to purchase anything. So, the Host invites her friends and Myre throws the party. Studio Parties can be booked for anywhere from 5 to 20 guests. Individual appointments are also welcome. To book a Studio Party, contact Alexandra at 617 464 4404 or alexandra@myredesigns.com.
It sounds like a fun way to get friends together to do something new, learn a little more about fashion design and manufacture and potentially create some unique and beautiful clothes just for the buyer. getsugar promoted the concept through a Dedicated Email.
UPDATE: November 17, 2007
Myre let us know that their Dedicated was a success. They had 4 people call to book the Studio Parties and Stuff@Night contacted them to do a story.
A new client | Premier Dental Care
Monday, November 5, 2007
Dr. Jinous Hassanein, owner of Premier Dental Care, contacted us because her friend, Michael Albor, owner of The Loft Salon and Day Spa, recommended getsugar (thank you Michael!). We talked about her practice and her goal of bringing in new clients. We also talked about her marketing to date and what has worked for her and her colleagues. We have never worked with a medical practice before, but I thought there could be a good match given the getsugar audience and what Dr. Hassanein has done with her practice.
One part of her marketing that impressed me was her attention to the design of the office. She spent considerable time and money building out a very inviting space which looks like a great place to visit and work.
She had run a complimentary teeth whitening offer before (free teeth whitening take home kit with a full fee exam, cleaning and full mouth x-rays - a $300 value) using direct mail, so we tried the same offer, but using getsugar email banners. I like how the banner came out (link to email) and think they looked strong and eye catching at the top of the Monday emails where we placed them. I am looking forward to seeing the results. And if anyone is looking for a new dentist, call Premier Dental Care in Watertown at 617 923 8100!